About Us

Tide and Theory is a strategy-first creative agency built for brands ready to evolve. With over a decade of experience across marketing, design, and brand development, we help businesses in the Caribbean and U.S. grow with clarity, intention, and bold execution.

We’re not just designers—we’re thinkers. Our team brings insight, structure, and cultural awareness to every project, crafting marketing strategies that connect deeply and perform powerfully.

Our Core Values

Creative Excellence
We deliver bold, strategic design that reflects depth, detail, and intention.
Cultural Awareness
We honor the unique voices of the Caribbean, U.S., and beyond in everything we create.
Transparency & Trust
We believe in open, honest communication—every step of the process.
Collaborative Spirit
Your business is our business. We co-create with care and accountability.
Always Evolving
We stay ahead of trends, tools, and technologies to keep your brand future-ready.

What Our Clients Say

 5/5

“Their team didn’t just design for us—they thought alongside us. That collaboration made all the difference.”

— NGO Project Manager, U.S. + Caribbean initiative

 5/5

“Tide and Theory brought clarity to our brand. The design was sharp, modern, and deeply rooted in who we are.”

— Startup Founder, Caribbean-based wellness brand

 5/5

“We needed a creative partner who could speak to both our U.S. and Caribbean audiences—Tide and Theory nailed it.”

— Marketing Director, regional hospitality group

 4.5/5

“We trusted Tide and Theory with our largest signage rollout to date. They delivered standout visuals that turned heads and told our story—at scale.”

— Event Producer, International Trade Show

Let’s Build a Smarter, Stronger Brand—Together

At Tide and Theory, you’re not just hiring an agency—you’re gaining a strategic partner. We align with your goals, collaborate with your team, and bring creative direction that drives measurable results. If you’re ready to elevate your presence and grow with purpose, we’re ready to lead the way.